Attribution component settings

Attribution lets you customize how dimension items get credit for success events. For example: A person on your site clicks a paid search link to one of your product pages. They add the product to their cart, but do not purchase it. The next day, they see a social media post from one of their friends. They click the link, then complete the purchase. In some reports, you might want the order attributed to Paid search. In other reports, you might want the order attributed to Social. Attribution lets you control this aspect of reporting.