Tracking web page to adobe analytics using AEP and reporting in CJA

This quick start guide explains how you can ingest website tracking data directly into Adobe Experience Platform using the Adobe Experience Platform Web SDK and Edge Network and then use that data in Customer Journey Analytics.

To accomplish this, you need to:

  • Set up a schema and dataset in Adobe Experience Platform to define the model (schema) of the data that you want to collect and where to actually collect the data (dataset).

  • Set up a datastream to configure the Adobe Experience Platform Edge Network to route your collected data to the dataset you configured in Adobe Experience Platform.

  • Use Tags to easily configure rules and data elements against the data in your data layer on your website. Then ensure that the data is sent to the datastream configured on the Adobe Experience Platform Edge Network.

  • Deploy and validate. Have an environment where you can iterate on the development of tags and once everything is validated, publish it live on your production environment.

  • Set up a connection in Customer Journey Analytics. This connection should (at least) include your Adobe Experience Platform dataset.

  • Set up a data view in Customer Journey Analytics to define metrics and dimension that you want to use in Analysis Workspace.

  • Set up a project in Customer Journey Analytics to build your reports and visualizations.



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